Here at the Tribe, we know that not everyone who works for themselves needs to rent desk space. But we’d still like you to be part of our community. We run regular events that you can attend in order to network and upskill. Keep an eye on this page to see our upcoming events.

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How to Manage Your Own PR…like a PRO

Starting in November 2020, Tribe founder and freelance journalist Stacey Sheppard will be hosting a 4-week course teaching you how to do your own PR like the professionals.

You will learn how to harness the power of PR to take your business to the next level, increase your sales, raise your brand awareness and create more business opportunities.

On this course, Stacey will share with you over a decade’s experience working on the other side of PR as a journalist and freelance writer. She knows exactly what journalists are looking for and by the end of the course, you will…

  • Have a clear understanding of what PR is and the benefits it can bring your business
  • Have identified the business objectives of your PR activities and know how to measure them
  • Get clear on your brand strategy, understand what makes you unique and know how to communicate this
  • Have a clear plan for your PR activities and be able to create your own PR calendar
  • Know how to create your media kit and what to do with it
  • Learn how to identify relevant media outlets and how to contact them
  • Get your products featured in your favourite publications or establish yourself as an authority in your chosen niche
  • Be able to celebrate your PR successes

This course is for you if…

  • You have the time to dedicate to PR activities and you’re willing to put the effort in to see results
  • You have a great business but you are struggling to raise awareness of your products or services
  • You would love to get featured in the press but you have no idea where to start
  • You would like to be invited to talk on stage, radio or on a podcast
  • You would like to establish a reputation as an authority in your niche
  • You are committed to your own success and want to take your business to the next level

How is the course delivered?

The course will be delivered live online via zoom. There will be a 1.5-2 hour zoom session every week for four weeks. Each session will be recorded so you can watch at a later date if you cannot attend the live session. Each week there will be some homework so that you can work through the tasks and prepare for the following week.

There will also be a short mid-week Q&A session live on zoom so that you can ask any questions that come up or ask for help if you need it.

Want to sign up?

If this course sounds like it’s for you, we have three different options for you.

1. Online Course £149

You will join the weekly zoom sessions and will receive an ebook, and a workbook to work through. This option is for you if you already have a pretty clear brand strategy and feel confident that you can work through the steps and create all your own materials required for your PR activities. 

2. Online Course plus online feedback £199

With this option, you will get all of the above but I will also be available to provide you with online feedback by email on what you have created. You can send me all of the PR materials that you have created and I will go through them with my expert eye. I will help you hone your approach so that you can make the most of your efforts and I will provide you with ways to improve your materials.

3. Online Course plus VIP 1:1 Power Hour £249

This is the premium offering. You will get all of the above, but in addition, you will get the chance to have a 1:1 (in person or on zoom) power hour with me where we can go over everything that you have put together throughout the course. 

We can deep dive on any of the areas you are struggling with and refine your strategy one-to-one.