Are you looking to reach wider audiences for your business?

Business is tough right now. We’ve just come through a couple of unprecedented years where many businesses were forced to close or operations were limited. We’ve come out of the other side only to be plunged straight into a cost-of-living crisis. Consumer spending is under pressure and it is more important than ever for small businesses to adapt and take action in order to remain competitive.

Paid social media advertising is a great way to get in front of whole new audiences that are looking to buy your products or services.

Have you considered leveraging the power of Facebook & Instagram to advertise your brand?

With 3 billion monthly active users worldwide on Facebook & 1.21 billion on Instagram, it’s safe to say both platforms offer an amazing opportunity for your audience to discover your brand.

Most Facebook & Instagram visitors check their feeds at least daily, if not regularly throughout the day, to check in with their friends and family, find out what’s going on and get updates from their favourite brands.  

Facebook (Meta) paid ads offer you, as a business owner, the power to showcase the full experience of your brand through different content formats enabling you to build highly engaged audiences, generate brand awareness, build your list and sell your products. 

What is more, they offer the greatest flexibility of most marketing channels, in that campaigns can be optimised, changed, redirected, scaled or indeed paused if necessary, as results dictate on a daily basis.

The power of these channels is immense if you know how to navigate them strategically. 

What we will cover


  • Why advertise on Facebook &Instagram 
  • An overview of Facebook Ad Manager
    • where to find it
    • structure of Facebook (Meta) ads manager and its 3 levels

Building a Facebook Advertising Campaign

Level 1: Campaign

  • How to choose an appropriate Facebook ads campaign objective
  • How to set an appropriate minimum budget
  • A brief overview of technical requirements it is advised to have in place

Level 2: Adsets

  • Understanding Facebook’s targeting opportunities and audiences
  • Building an adset
  • Advertising Placements

Level 3: Ads

  • How to create a high-performing ad
  • Facebook Ad format options
  • How to build an ad

Monitoring results

  • How to see your results
  • Key stats to monitor
  • A brief overview of decision making & optimising campaigns

Learning outcomes

By the end of this masterclass, you will:

…understand not only how to build a Facebook & Instagram ad campaign, but how to build one in line with your overall objective.

…learn how best to reach your audience based on your campaign objectives, whether that’s to build awareness or generate sales. 

…discover the importance of understanding your customer avatar for detailed, ninja targeting.

…gain professional tips on how to create an ad that converts, giving consideration to creatives, formats and ad copy. 

…be empowered to understand the results of your campaign and how to drive it forward. 

*There will be no 1:1 support provided as part of this Masterclass as each campaign is uniquely bespoke to each business and we cannot address individual issues in such a short amount of time.

Who should attend

This masterclass is for you if: are an independent business ready to take your brand to the next level. know your brand has so much potential, but you can’t seem to reach the right quantity of customers quickly, efficiently or profitably.  

…you are already investing in organic social media and may have dabbled in paid social only to see unsatisfactory results.

…you have perhaps boosted posts in the past, seen great results and you’re thirsty to understand more.

…you are looking to start your advertising journey on Facebook or perhaps ready to revisit the channel after trying it out but not getting to grips with the seemingly complex nature of the machine.

This masterclass is designed to get you started, with the right elements in place to optimise your investment in this powerful marketing channel and not waste it. 

It is intended to empower businesses like you with the know-how needed to construct effective campaigns. 

I have had many conversations with disillusioned businesses who know the power of paid social but just can’t seem to make it work for them. 

I understand that not all businesses are ready to outsource all elements of their marketing strategy just yet,

This is why I have designed this masterclass with you in mind. 

When is it?

The Masterclass will take place from 10:30-13:00 on Friday 15th July 2022.

There will be a 30-minute break halfway through for refreshments, questions and networking.

What is the investment?

The cost for this 2hr in-person Masterclass is £125 per person, payable in advance.

Places are limited to a maximum of 8.

We require a minimum of 4 participants to go ahead with the class.

What should I bring?

We recommend you bring a pen and notebook so that you can record what you learn.

You may also wish to bring a laptop if you want to view the different aspects of Facebook Ads Manger directly in your own ad account as move through the workshop.

Meet your teacher

Hi, I’m Nicki Chacksfield, founder of D’Artisan Social, e-Commerce growth partner and Facebook & Instagram Advertising Specialist. I provide expertise to help independent businesses like you to grow via Facebook & Instagram Ads, Tiktok Ads and Klaviyo Email Marketing. 

As an individual, I’ve always been involved in doing marketing well and doing things better to help businesses sell more. My experience has taught me the impact of strong visuals and the relevance of understanding consumer behaviour and responses.

In a visually oriented, click-through, online world, I have the skills and know-how to reach the right customers in their feeds, on stories, reels and in Messenger. Advertising is my personal primary focus and as a member of a network of the best Facebook Marketers in the UK with access to some of the world’s leading experts, I am always up to date with the very latest opportunities provided by Facebook Ads Manager.

This means that I’m perfectly placed to help independent businesses champion growth, and this is something that makes me feel really rather good. 

I can’t wait to help you get started on this journey.


If you would like to reserve your place for this Facebook & Instagram Ads Masterclass, please email Stacey for a payment link.