When most people hear the word brand they immediately think of logos, colours and fonts. But your brand is far more complex and powerful than a simple visual identity.
Your business’ brand is one of your most valuable assets. It sets you apart from your competitors, makes you memorable, and builds trust with your audience eventually turning them into loyal, paying customers.
Your brand is essentially your reputation. Without a good reputation, you will struggle to get customers who trust you. If they don’t trust you they won’t buy from you and when nobody buys from you it’s bad news for your business.
Creating a strong brand is the key to survival
As we head into tough economic times, consumers will have less money to spend, and they will be more discerning. But they want to stay loyal to brands who align with their values.
Now is the time to tell your story.
Your brand is an opportunity to tell your story and share your values. Having a strong brand will help your target audience understand what you stand for and whether they want to buy into you.
Now is the time to build trust.
Your branding will put you a step ahead of your competition, make you instantly recognizable to your ideal clients and help you to build trust. If our customers trust us they will stick with us in bad times as well as good.
So in times of recession, businesses that create a strong brand are the ones that survive and come out on the other side ready to tell the tale.
Who is this workshop for?
If you are right at the beginning of your business journey and you want to get off to a good start by building strong foundations for your brand, this workshop is for you!
If you are looking to strengthen your brand as we head into economic uncertainty, this workshop is for you!
If you’ve done branding work before but don’t feel like it has helped your business or you’re not quite sure how to implement what you’ve done, this workshop is for you!
If you don’t know how to stand out from your competition or how to market yourself and your business, this workshop is for you!
Who is your teacher?
Stacey Sheppard is a freelance writer and multi-award-winning interior design blogger. She started her blog, The Design Sheppard, in 2009 and it has ranked as one of the top 10 interior design blogs in the UK every year since 2012.
Stacey has written for various print and online publications including Livingetc.com, Warehouse Home, Furniture News, Devon Home, Taste Buds, Designer Kitchen & Bathroom magazine and Startups magazine amongst others. She has appeared on panels for industry events, judged industry awards and featured on national TV as an interiors expert.
Working as a journalist and freelance writer in the print and digital media industry for the past 14 years, Stacey has helped countless brands to tell their story in the media and therefore has gained enormous insight into how a strong brand can help businesses to stand out and attract their ideal customers.
She works with large international brands, such as Samsung, Tesco, Very.co.uk, DFS, Magnet Kitchens, UFurnish.com, Sainsbury’s and more to help them tell their brand story and deliver their brand messaging to her blog audience.
Join my branding workshop
This is an in-person, full-day workshop.
In this workshop we will cover the following:
• What is a brand?
• What is branding?
• How to define your brand?
• How to position yourself in the market?
• How to communicate with your customers?
• How to build brand awareness?
Upon leaving this workshop you will have a much greater understanding of how to create a strong brand that will allow you to build relationships with your audience and eventually turn them into loyal, paying customers. You will be equipped with a strategy for defining your brand identity and using it to communicate with and market your business to your customers.
This workshop will take place on Monday 30th January from 10.30am to 4.30pm.
The cost is £150pp and we only have 5 spaces available. I want this to be a small and intimate group so we can help one another and make more progress.
If you would like to reserve your spot and learn how to create a strong brand for your business, please email stacey@thetribecoworking.co.uk
